Procurement · AI · Leadership

Alex
Hug

Driving Procurement
into the AI Era —
one agent at a time.

25+ years at the intersection of strategy, operations, and digital transformation. Co-Founder and MD Sales & Marketing of cusoso. Based in Munich.

Alex Hug
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Alex Hug
25+ Years in Procurement
20+ Years of Digital Transformation
15+ Years in eProcurement

From Supply Chain Roots
to AI-Driven Future

I started my career on the factory floor of supply chain management and spent two decades mastering every layer — operational purchasing, global strategic SCM, large-scale eProcurement implementations, executive sales, and leadership of international teams.

Today, I turn that experience into agentic AI solutions for procurement teams — not tools that merely recommend, but agents that take action. Fast to deploy, connected to legacy systems and knowledge sources, on-prem capable, and built to fit into existing processes without training-heavy rollouts.

I believe digital transformation is 80% culture, 20% tools. That's why every solution I build is designed to integrate seamlessly into real workflows with real people.

🇩🇪 German (native) 🇬🇧 English (C1) 🇫🇷 French (B1) 🇮🇹 Italian (B1)

Where Deep Expertise Meets
Modern Innovation

AI-Powered Procurement

Building agentic AI tools tailored for procurement: API-first, Dify-powered, instantly deployable. Agents that don't just assist — they execute.

  • Agentic AI
  • Dify
  • On-Prem

Executive Sales Leadership

VP-level sales management across DACH & Nordics. Led teams of 10+ executives selling eProcurement solutions. Value selling focused, measurable results.

  • Value Selling
  • Team Leadership
  • Pipeline

Digital Transformation

From full eProcurement platform rollouts at multinational corporations to SAP improvements. MBA in Digital Transformation. Proven methodology and change management.

  • eProcurement
  • Change Mgmt
  • Six Sigma

Savings & Cost Management

Structured management and measurement of procurement savings targets. Making goals transparent, trackable, and operationally accountable — the core of cusoso Target.

  • KPI Design
  • Reporting
  • Cost Reduction
  • Targets

Supply Chain Strategy

15+ years in global strategic and operational Procurement and SCM. Sustainability, supplier risk management, inventory optimization, and new product launches.

  • Global SCM
  • Supplier Risk
  • Sustainability
  • NPI

Consulting & Coaching

Certified Business Coach and Six Sigma Black Belt. Mentored and developed high-performing teams across consulting, implementation, and operations roles.

  • Coaching
  • Six Sigma
  • Mentoring
  • Methodology

A Career Built on
Real Outcomes

Nov 2023 – Present

Managing Director – Sales & Marketing

cusoso GmbH · Munich

Leading the conception, positioning, and go-to-market of cusoso Target — a solution for structured management and measurement of procurement savings goals. Driving the DACH market and customer dialogue.

SaaSProcurementSavings Tracking
Jun – Dec 2025

Head of Business Development & Sales

Ventum Consulting · Munich (Freelance)

Structured and scaled BD capabilities for a leading consulting firm. Value-selling approach, lead generation strategy across key target industries.

BDConsultingValue Selling
7+ Years · 2017 – 2024

VP Sales → VP Operations → Senior Consulting Manager

Synertrade · Munich

Grew from Senior Consulting Manager to VP Sales DACH/Nordics. Led teams of 20+ consultants and 10 sales executives selling eProcurement solutions to enterprise customers. Managed service revenue, P&L, and talent acquisition.

eProcurementVP SalesP&LDACH/Nordics
Jul 2015 – Mar 2017

Co-Founder & Talent Manager

Talentin e.K. · Zell am Harmersbach

Conceptualized and built a recruitment agency focused on female professionals and executives. Led customer acquisition, recruitment marketing, and executive search.

EntrepreneurshipRecruitmentD&I
Jun 2013 – Dec 2015

Supply Chain Consulting & Branch Manager

encontec GmbH · Offenburg

Led supply chain projects for strategic purchasing: sustainability, SAP improvements, supplier risk management, eProcurement. Built a greenfield branch office with full P&L responsibility.

Supply ChainSAPConsulting
Oct 2000 – May 2013 · 12+ Years

Global Strategic & Operational SCM

Neumayer Tekfor Holding GmbH · Offenburg / Hausach

Built the foundation of a 20-year career. From operational procurement of raw materials to co-establishing a new global supply chain management organization. Led digital transformation projects, new product introductions, and international supplier onboarding.

Global SCMManufacturingDigital Transformation

Savings Are No Accident.
We Make Procurement
Goals Measurable.

cusoso Target is a solution for the structured management and measurement of savings goals in procurement. It operationalizes savings programs, defines KPI logic, and creates reporting structures that make results visible and accountable.

»Einsparungen sind kein Zufall – wir machen Einkaufsziele messbar.«

Visit cusoso.com →

Target Management

Define, track, and report procurement savings targets systematically.

KPI & Reporting

Clear KPI logic and reporting structures — no spreadsheet chaos.

AI Agents

Agentic tools that execute — sourcing, order tracking, supplier follow-up.

Secure & On-Prem

SQL-based, Dify-powered — deployable on-prem for full data sovereignty.

Lifelong Learning

2020 – 2025

MBA – Digital Transformation

FH BFI Wien / E-Learning Group

2014 – 2016

Bachelor of Arts – Business Administration

Steinbeis Business Academy

2001 – 2004

Betriebswirt (VWA)

VWA Freiburg · BWL, VWL, Recht

Certification

Six Sigma Black Belt

Process excellence & quality management

Certification

Business Coaching & Leadership

Certified coach for professional development and trainings

Certification

ValueSelling Framework®

Certificate in value-based selling methodology

Let's Build Something
That Actually Works

Whether you're looking to automate procurement workflows, drive measurable savings, or explore AI-powered solutions — I'd love to talk.